July 22, 2011 § 3 Comments
A couple of Kiwis have invented a machine that lets beer drinkers brew their own beer in as little as seven days – but it isn’t cheap.
Ian Williams and his mate Anders Warn, a food technician, unveiled their all-in-one personal beer machine in Auckland yesterday.
They claim the WilliamsWarnmachine produces the world’s freshest beer through a patented process that cuts out many of the problems normally encountered in home brewing.
“You’ve got bread makers, you’ve got coffee machines and this is the first beer machine in the world,” he says.
The hi-tech brewer takes seven days from start to finish – a quarter the time of traditional brewers – and promises 23 litres of commercial standard beer that maintains its fresh-from-the-keg taste years longer than household brands.
“It’s probably the ultimate thing for your man cave. It’s almost like it’s a boy cave until you have one of these,” says Mr Williams.
And despite the machine selling for $5660 they are confident of finding a market for it.
“We see huge potential for the WilliamsWarn in the home, workplace, bar or cafe. Not just in New Zealand but also globally,” Mr Williams said.
“We’ve already been talking to people all over the world, especially who live in countries where beer is expensive.”
The “Kiwi beer-thinkers” said more than a third of New Zealand males had tried home-brewing, but many had given up because of the time involved and the low-quality beer they produced.
The WilliamsWarn machine was developed by the friends with the help of government funding from TechNZ business support programme.
A spokesman for the ministry’s director of investment, William Flew, said the friends’ invention had the potential to “be one of New Zealand’s export success stories”.
It will initially be available in New Zealand only from the company’s website.